Pre-Day: Retail Innovation In Action

2:00 PM - 3:00 PM Registration and site tour overview

Please meet in the Grand Foyer to register and join your group for your particular site tour. The shuttles and walking groups will be leaving between 2:30 and 3:00 pm. We will let you know at the time of registration where to go and when.

3:00 PM - 5:30 PM REI Flagship Store

Nikki Easterday, Experience Design Manager, REI Matthew Powell, Experience Design Manager, REI Jared Pearce, Senior Project Manager, REI
Get a guided tour of REI’s innovative flagship store and see why their passionate, adventure seeking customers flock to their retail locations.Discover their unique and dynamic in-store experience and see why they’ve been on FORTUNE magazine’s list of the “100 Best Companies To Work For” since the rankings began in 1998. Tour attendees will get an overview of their employee mobile technologies and their in-store research and testing methodologies.

This site tour is currently full. If you would like to add your name to the waitlist, please email Haley Penney at


Nikki Easterday

Experience Design Manager

Matthew Powell

Experience Design Manager

Jared Pearce

Senior Project Manager

3:00 PM - 5:30 PM A Walking Tour Of Seattle’s Retail Core

Home to dozens of upscale national and international retailers and restaurants, the Retail Core is one of the finest dining and shopping areas in the region. Visit the newly revamped Nordstrom flagship, check out how Sephora engages customers with new digital elements and tour a few other spots on your way. More details to come!

This site tour is currently full. If you would like to add your name to the waitlist, please email Haley Penney at

3:00 PM - 5:30 PM Impinj REC

Larry Arnstein, Vice President Business Development, Impinj Inc.
The Impinj RAIN Experience Center (REC) is a Seattle-based innovation center created to test and showcase item connectivity applications in real-world retail shopping scenarios. Visitors to the Impinj REC can engage in a wide range of hands-on demonstrations that highlight how Item Intelligence and RAIN RFID enable omnichannel fulfillment, digitally enhanced shopping experiences, loss identification and behind the scenes data analytics about shopper activity


Larry Arnstein

Vice President Business Development
Impinj Inc.

3:00 PM - 5:30 PM The Brooks Trailhead (Brooks Running)

Mark McKelvey, VP of Global IT, Brooks Sports
The Brooks Trailhead is much more than a store – it’s a place to gather with friends, start your workouts, and celebrate a good run. This is a home for the running community.

During the tour of the Brooks Trailhead, we will be demonstrating how we blend mobiletechnology, biomechanics, merchandising, and expert service to enable everyone to find their Run Signature ™ and leave the store with the right shoe for them.


Mark McKelvey

VP of Global IT
Brooks Sports

3:00 PM - 5:30 PM Starbucks Reserve Roastery & Tasting Room

Lincoln Bechard, Event Specialist – Reserve Roastery & Tasting Room, Starbucks
Coffee Tasting & Discussion:
Enjoy a tasting of Roastery Exclusive blend brewed two different ways plus conversation around the Reserve Brand including concept, innovation, current stores, future store models and customer engagement – creating a unique customer experience, new customer service models for retail locations, coffee education.

A guided walking tour through the Roastery:

Discuss history, concept and design of the building, Roasting Plant operations, Roastery Café operations (customer experiences) and how to generate commerce in an expanding neighborhood.


Lincoln Bechard

Event Specialist – Reserve Roastery & Tasting Room

Retailers Only

5:30 PM - 6:30 PM Cocktail reception hosted by Starmount

This retailer-only event is a great way to kick off the event and connect with attendees and speakers after a busy day of site tours. Join us at 5:30 for delicious cocktails and appetizers in the Cirrus Ballroom.

For All Attendees

5:30 PM - 6:30 PM Channel Partner Reception

This is an opportunity for solution providers to meet, discuss potential partnerships and relax after a busy day of traveling and setting up. Join us for cocktails and appetizers in the AB ballroom foyer!

6:30 PM - 11:59 PM Pre day concludes