Shelley E. Kohan

Retail Consulting Vice President
RetailNext

Shelley E. Kohan has been serving the Retail Industry for over 25 years, working at senior level positions across many functions including general management, operations, merchandising, buying, and human resources. Shelley is a retail expert and in her current role at RetailNext as Vice President of Retail Consulting, she works with clients to develop optimized strategies to increase sales, reduce costs, and benchmark performance through robust data analytics. Shelley contributions transcend over into academia in her role as professor for the Fashion Institute of Technology of the State University of New York in the Jay and Patty Baker School of Business and Technology. She has an insatiable passion for retailing and her enthusiasm for the industry is contagious

LinkedIn: https://www.linkedin.com/in/shelley-e-kohan-310b9612
Twitter: @retailshelley

Check out the incredible speaker line-up to see who will be joining Shelley E..

Download The Latest Agenda

Where Physical and Digital Collide: Achieving Omni-Channel Integration

Wednesday, September 6th, 2017

09:25 KEYNOTE: Transforming The Retail Experience

Understanding today’s retail landscape and utilizing enabling technologies to fully digest customers’ behaviors and shopping journeys are absolutely critical to creating inspired retail.
Applying measurable and relevant retail analytics across a broad range of retail formats – empowers the delivery of enhanced shopping experiences and drives increased sales and profits for the organization. However, the challenge with physical retail is the lagging gap between shopper adeptness with technologies which translate into experience expectations and retailers’ ability to deliver or exceed those expectations. The transformation of retail is business as “un” usual as brick-and-mortars strategize, measure and develop enabling technologies to drive store experience. Building a strategic framework around retail analytics will help retailers prepare for the future of physical retail. Attendees will learn:

• The technology adoption ladder for retailers and shoppers
• Where physical retail is heading for 2025
• How to build a strategic analytics framework

16:55 Champagne Roundtable Discussions

At Future Stores you’re in control! Get involved in our unique, open-mic, peer-to-peer tables for the best conversations you’ll have all year. Talk about your key challenges and hear how other organizations are overcoming them. After 30 minutes, you’ll rotate tables and tackle a new topic with a new expert host.

1. Everything you always wanted to know about omni-channel personalization
Moderator: Alex Ciorapciu, Head of Omni Channel Strategy EMEA, Richrelevance

2. Real time visibility of shopper metrics
Moderator: Shelley E. Kohan, VP, Retail Consulting, RetailNext

3. Topic Pending
Moderator: David Munczinski, CEO, Founder, Brickwork

4. How to measure the influence of digital advertising on in-store transactions
Moderator: Noel McMichael, VP, Strategic Accounts LiveRamp

5.Browsing for 10, gone in 20: Arm sales associates with the sixth sense to drive in-store conversions
Moderator: Sudhakar Shivashankar, Product Director, Mindtree

6. Designing for In-Store Personalization
Moderator: Michael Garel, Founder, Chief Executive Officer, eyeQ

7. Trends and challenges with the Digital Guest Experience
Moderator: Wade Allen, VP, Customer Engagement and Digital Innovation, Chili’s (Brinker International)

8. Challenges and best practices with a BOPUIS roll out
Moderator: Kari Harkins, Senior Director, Store Operations, DSW

9. Creating fans in retail
Moderator: Kelly Soligon, General Manager, Marketing, Microsoft Retail Stores, Microsoft

10. Lean start-up mindset: remaining agile in an enterprise environment
Moderator: Keri Voke, Senior Manager, Multi-Channel Strategy, Walmart

11. Getting cross-channel collaboration around prototyping and piloting new technology

12. Examples of online successes that can be applied to the store setting

13. Creating interactive and personalized experiences with beacon technology