Wade Allen

VP Customer Engagement & Digital Innovation
Chili's (Brinker International)

Wade Allen is Vice President of Digital Innovation and Customer Engagement for Chili’s® Grill & Bar. In this role, he spearheads the digital and mobile strategy and innovation for the brand, including Ziosk® tabletop devices which now rest in the hands of guests at nearly every Chili’s restaurant across the country. He also oversees Chili’s loyalty program, customer relationship management, promotions and digital couponing and guest analytics.

Prior to joining Brinker in Feb. 2014, Wade served as President of CouponFactory, a wholly-owned subsidiary of Rockfish Interactive. In this position, he was responsible for the company’s overall strategy and retail digital shopper marketing initiatives as well as new business growth and product ideation. He also held positions as Vice President of Retail for Rockfish Interactive and as Account Director/Solution Lead at the integrated marketing agency, RAPP, where he worked on a number of Brinker brands

Check out the incredible speaker line-up to see who will be joining Wade.

Download The Latest Agenda

Where Physical and Digital Collide: Achieving Omni-Channel Integration

Wednesday, September 6th, 2017

16:00 PRESENTATION: The Digital Guest Experience – Chili’s Key Ingredient In The Fight For Share Of Stomach

From pay-and-go tabletop tablets, to the Skip the Line™ functionality in the Chili’s app, to the entirely digital My Chili’s Rewards loyalty program, Chili’s continues to deepen guest engagement through multiple touchpoints.
Join Chili’s VP of Customer Engagement and Digital Innovation, Wade Allen, as he shares the brand’s learnings on creating a digital guest experience that drives more efficient operations, in addition to greater share of wallet.
What attendees will learn:

The importance of building an infrastructure with the guest experience at the core
The key to getting to market quickly regardless of scale
What’s next for digital innovation and how brands get ahead of the curve

16:55 Champagne Roundtable Discussions

At Future Stores you’re in control! Get involved in our unique, open-mic, peer-to-peer tables for the best conversations you’ll have all year. Talk about your key challenges and hear how other organizations are overcoming them. After 30 minutes, you’ll rotate tables and tackle a new topic with a new expert host.

1. Everything you always wanted to know about omni-channel personalization
Moderator: Alex Ciorapciu, Head of Omni Channel Strategy EMEA, Richrelevance

2. Real time visibility of shopper metrics
Moderator: Shelley E. Kohan, VP, Retail Consulting, RetailNext

3. Topic Pending
Moderator: David Munczinski, CEO, Founder, Brickwork

4. How to measure the influence of digital advertising on in-store transactions
Moderator: Noel McMichael, VP, Strategic Accounts LiveRamp

5.Browsing for 10, gone in 20: Arm sales associates with the sixth sense to drive in-store conversions
Moderator: Sudhakar Shivashankar, Product Director, Mindtree

6. Designing for In-Store Personalization
Moderator: Michael Garel, Founder, Chief Executive Officer, eyeQ

7. Trends and challenges with the Digital Guest Experience
Moderator: Wade Allen, VP, Customer Engagement and Digital Innovation, Chili’s (Brinker International)

8. Challenges and best practices with a BOPUIS roll out
Moderator: Kari Harkins, Senior Director, Store Operations, DSW

9. Creating fans in retail
Moderator: Kelly Soligon, General Manager, Marketing, Microsoft Retail Stores, Microsoft

10. Lean start-up mindset: remaining agile in an enterprise environment
Moderator: Keri Voke, Senior Manager, Multi-Channel Strategy, Walmart

11. Getting cross-channel collaboration around prototyping and piloting new technology

12. Examples of online successes that can be applied to the store setting

13. Creating interactive and personalized experiences with beacon technology