Rafael Rodas

Director, Retail & E-Commerce, Director of Operations
Alpargatas USA/ Havaianas

Rafael is responsible for articulating and executing the company’s U.S. retail strategy and managing the operations of direct sales channels including e-commerce, and retail stores. His efforts include leadership of the Havaianas U.S. retail licensing program. Rafael joined Alpargatas USA as Director of Operations, where he managed demand and supply planning, logistics, fulfillment, distribution and customer service. He has over 15 years of experience including work in management consulting specializing in operations and supply chain management for Fortune 1000 consumer goods companies. Rafael holds an MBA from Columbia Business School, and a BS in Industrial and Systems Engineering from Rutgers University.

Check out the incredible speaker line-up to see who will be joining Rafael.

Download The Latest Agenda

Customer-Centric Retail Design

Friday, October 6th, 2017

15:55 PRESENTATION: Havaianas Retail Concept: The Original Brazilian Flip Flops Since 1962

Our retail concept combines elements of design and technology to address the challenges of introducing the premier brand of Brazilian rubber flip flops in context. The Havaianas retail environment evokes the traditional open-air markets where our brand started its journey to become a global icon of Brazilian culture

Attendees will leave this session knowing:

The importance of preserving your brand DNA
Leveraging design and technology to convey your brand’s story
People and product at the core of your retail experience