Michele Fuhs

Head of Future Retail - Premium Retail Experience
BMW Group

Since 2000 with BMW

Since March 2012 - head of future retail – premium retail experience

2010 to 2012 - head of MINI Italy

2008 to 2010 - regional area manager china

2005 to 2005 - head of business development china

2003 to 2005 - senior consultant for sales and marketing

2000 to 2003 – responsible for sponsorship in BMW motorsports

1996 to 2000 european commission

consultant for small and medium enterprises

1992 to 1993 treuhandanstalt leipzig and erfurt/Germany

legal advisor and spokesman for organization which was charged with managing the privatization the property of former gdr

graduation in law 1992 studies of law in berlin and bonn/germany

1993 to 1996 legal training in hamburg/germany and tokyo/japan

International experience

lived in ussr, greece, egypt, italy, japan, china

Check out the incredible speaker line-up to see who will be joining Michele.

Customer-Centric Retail Design

Friday, October 6th, 2017

Michele will share BMW’s approach for changing BMW and MINI retail from “Points of Sale” to Points

of Experience”.

Hear the why, how and what of the approach and the psychology behind the project and the results so far.

Learning objectives:

•It’s not astrophysics: retail experience is about psychology

•Getting leadership backing for projects

•Don’t forget the human touch