Laith Murad

Chief Marketing Officer
PIRCH

Mr. Murad has spent his career focused on building customer relationships for some of the world’s premier brands. Prior to joining PIRCH, Laith was Vice President, Marketing at Yahoo, Inc. where he was focused on growth strategies, as well as customer acquisition and retention. Laith began his professional career at Neiman Marcus as an assistant buyer, then moved into marketing, where he managed the InCircle loyalty program focusing on partnerships, financial plans, and growth strategies. He spent 9 years at Brierley + Partners, as an SVP of Strategy leading and supporting loyalty and CRM initiatives for many marquee brands, including Bloomingdale’s, American Eagle Outfitters, Nike, Hertz, Hilton, Men’s Wearhouse, JCPenney, and more. Laith is a member of the Board of Directors at the Direct Marketing Association.

Mr. Murad earned an M.B.A with a concentration on Consumer Behavior and Strategy from Southern Methodist University and a B.B.A. from University of Wisconsin – Madison, where he was also a member of the varsity soccer team.

Check out the incredible speaker line-up to see who will be joining Laith.

Download The Latest Agenda

Customer-Centric Retail Design

Friday, October 6th, 2017

08:45 KEYNOTE: How Culture, Random Acts Of Joy And The PIRCH Experience Drive NPS

In this keynote, I will address how the guest experience, at every interaction with people and product, improves the overall impression and engagement with the brand. A complimentary digital expression of PIRCH focused on extending the brick and-mortar experience and relationships furthers the brand engagement and advocacy.
Learning objectives:

Impact of culture and in-store interaction on time spent inside the showroom
How Random Acts of Joy drives advocacy and NPS
A complimentary digital experience keeps the focus on relationships not transactions