Jenica Myskowski

VP, Stores
Kate Spade & Company

Jenica Myszkowski is the Vice President of stores at Kate Spade & Company. She joined the Company in February of 2010 and is responsible for all kate spade new york stores and store operations in North America. While her career is grounded in talent management and field operations, she is also a key strategist in customer experience initiatives for kate spade new york in the region. Jenica also serves on the Kate Spade & Company Foundation board and internal community building steering committee.

Leading up to joining Kate Spade & Company, Jenica worked in the junior and contemporary retail space where she led top-performing teams.

Jenica was born and raised in Michigan and attended Michigan State University.

Check out the incredible speaker line-up to see who will be joining Jenica.

Download The Latest Agenda

Where Physical and Digital Collide: Achieving Omni-Channel Integration

Wednesday, September 6th, 2017

10:30 KEYNOTE: Redesigning Associate Expectations To Meet Changing Customer Needs

As customers continue to have heightened expectations around their experiences in-store, retailers must rethink the role of the associate. Recognizing this, kate spade new york has changed the way they hire and educate their associates (now called muses) to more closely align with their brand philosophy and their goal of creating authentic interactions with customers.

Attendees will learn:

The importance to reinventing the associate’s role in-store
How to hire and train for a role like this
How to shift to experience-based metrics
The benefits and unexpected findings of this change