Brett Friedman, SVP of Global Sales & Marketing at Reflexis
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Brett Friedman


SVP of Global Sales & Marketing
Reflexis

Check out the incredible speaker line-up to see who will be joining Brett.

Download The Latest Agenda

Customer-Centric Retail Design

Friday, October 6th, 2017


14:25 PRESENTATION: The Age of Real-Time, ‘I-Want-it-Now’ Customers


Retailers spend significant time and money on planning to support the execution of their go-to market strategies such as promotions, product launches, etc. However, no matter how well a retailer has planned, when Managers unlock the door to open a store, “stuff” happens. Associates call out sick. Trucks are delayed. A surge of omnichannel orders arrive. The list of unexpected events that can negatively impact a great customer experience is endless.
Each of these unplanned events needs to be dealt with using best practices. Stores must respond in the moment, intelligently. Retailers require a single mobile-enabled interface that offers prioritized alerts and tells the right store associate exactly how to respond.
Brett Friedman, Senior Vice President at Reflexis will discuss:
•• How stores can view and respond to alerts from Workforce Management Systems, the Internet of Things, Weather Services, the Supply Chain, Order Management Systems, and more to improve labor productivity and deliver the best possible in-store shopping experience.
•• How managers and associates can efficiently respond to real-time customer demand and surprise events —following the retailer’s own best practice.
It’s easier than you think!

16:15 Champagne Roundtable Discussions

At Future Stores you’re in control! Get involved in our unique, open-mic, peer-to-peer tables for the best conversations you’ll have all year. Talk about your key challenges and hear how other organizations are overcoming them. After 30 minutes, you’ll rotate tables and tackle a new topic with a new expert host.

1. Real Time Customers Require Real Time Store Operations
Moderator: Brett Friedman, Senior Vice President, Global Sales & Marketing, Reflexis

2. How to bring your merchandising strategy into the omni-channel age
Moderator: Scott McGillivray, Chief Strategy Office, iQmetrix

3. The unfulfilled promise of the on-demand economy
Gary Ambrosino, CEO, Timetrade

4. How to best influence the in-store experience of your franchises, dealers and authorized retailers
Holly Mills, Retail Strategy Integration Manager, Harley-Davidson Motor Company

5. Mass customization benefits and challenges
Moderator: Darren Medina, VP, Store Design, Mod Pizza

6. Fostering associate adoption of mobile devices
Moderator: Carl Chang, Director, Retail Operations-Technology and Tools, Best Buy

7. Designing learning experiences
Moderator: Dean Marshall, Director, Retail Store Operations, LEGO Brand

8. Cracking the social commerce nut to increase footfall

9. Formalizing metrics around your technology investments

10. Self check out trends and challenges

11. Addressing the associate knowledge deficiency gap