Future Stores 2016 (past event)
June 20 - 23, 2016
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Bill Sleeth
VP, Store Design & Concepts, Americas
Starbucks
Check out the incredible speaker line-up to see who will be joining Bill.
Download The Latest AgendaCustomer-Centric Retail Design
Friday, October 6th, 2017
09:05 KEYNOTE: Leveraging Local Relevance And Craft To Rethink The Third Place
Bill will discuss how Starbucks is leveraging design and innovation to create immersive cafe experiences for customers who want a deeper connection to coffee yet still expect convenience and speed.
Using the Starbucks café experience as a case study, understand how to deepen engagement with customers by:
•Understanding and leveraging local relevance
•Elevating craft
•Merging 4th place (digital) into the 3rd place (café)