Bill Sleeth, VP, Store Design & Concepts, Americas at Starbucks
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Bill Sleeth


VP, Store Design & Concepts, Americas
Starbucks

Check out the incredible speaker line-up to see who will be joining Bill.

Download The Latest Agenda

Customer-Centric Retail Design

Friday, October 6th, 2017


09:05 KEYNOTE: Leveraging Local Relevance And Craft To Rethink The Third Place

Bill will discuss how Starbucks is leveraging design and innovation to create immersive cafe experiences for customers who want a deeper connection to coffee yet still expect convenience and speed.
Using the Starbucks café experience as a case study, understand how to deepen engagement with customers by:
Understanding and leveraging local relevance
Elevating craft
Merging 4th place (digital) into the 3rd place (café)