Rob Bogan, VP International Systems & Store Systems at Williams-Sonoma
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Rob Bogan


VP International Systems & Store Systems
Williams-Sonoma

Check out the incredible speaker line-up to see who will be joining Rob.

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Where Physical and Digital Collide: Achieving Omni-Channel Integration

Wednesday, September 6th, 2017


11:30 MASTER CLASS: Today 10% Of Total Retail Sales are Online…What Will Happen To Retailers When It’s 50%?

The retail operating model is changing at an unprecedented rate
and 2015 marked the beginning of a tectonic shift:
  • In 2015 approximately 10% of total retail sales were made online, and online sales are growing at three times of the rate of total retail sales.
  • More traffic went online on Black Friday than walked into stores.
  • Significant supply chains advancements have been made reducing costs and improving speed of service.
  • A rash of retailers have announced store closings while others have boldly proclaimed omni-channel and digital to be their core growth strategies.
There’s no question that digital is the future, yet we instinctively know that customers will always shop in stores.

What will it mean to retailers when 50% of total retail sales occur online? And what will the role of digital be in stores? What are the implications to real estate, store design, supply chain, point of sale, customer acquisition, and more? And, what are the critical
strategies retailers should be focused on today to make sure they survive the tectonic shifts to the retail operating model?

In this session we will illustrate what retail may look like in 2020 and recommend the top strategies on which retailers should be focused.