Nikki Easterday, Experience Design Manager at REI
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Nikki Easterday


Experience Design Manager
REI

Check out the incredible speaker line-up to see who will be joining Nikki.

Download The Latest Agenda

Pre-Day: Retail Innovation In Action

Sunday, August 6th, 2017


15:00 REI Flagship Store

Get a guided tour of REI’s innovative flagship store and see why their passionate, adventure seeking customers flock to their retail locations.Discover their unique and dynamic in-store experience and see why they’ve been on FORTUNE magazine’s list of the “100 Best Companies To Work For” since the rankings began in 1998. Tour attendees will get an overview of their employee mobile technologies and their in-store research and testing methodologies.

This site tour is currently full. If you would like to add your name to the waitlist, please email Haley Penney at haley.penney@wbresearch.com

Where Physical and Digital Collide: Achieving Omni-Channel Integration

Wednesday, September 6th, 2017


14:45 CASE STUDY REVOLUTION: The Right Solution To The Right Problem—How to inform design decisions with a true understanding of the crosschannel customer in context

Nikki Easterday and Michael Powell of REI will walk you through their process of using customer insight in the design thinking process to create engaging and memorable retail experiences.
  • Starting with the customer & carrying customer insight through the design process in order to inform physical and digital design decisions
  • Strategies for informing physical design with insights from the research of digital behavior
  • Low-fidelity prototyping and co-design of physical, digital, and integrated space to validate before it’s too late
  • Knowing you got it right; involving customers and staff in ongoing engagement measurement of high fidelity in real-world retail environment