Kari Harkins

Senior Director of Store Operations
DSW

Kari is the Sr. Director of Store Operations and Communication at DSW, as part of the Customer Operations Team. Kari has been with DSW for 2 years. In her current role, Kari and her team are responsible for all daily Store operations and communication as well as the execution of projects making the DSW Mission, Vision and Strategy come to life for the customer. Prior to DSW, Kari was with Limited Brands for 25 years in a multitude of Home Office and Field roles, most recently as the Zone Vice President for the North. Kari is passionate about the external and internal Customer experience and how that comes alive at DSW. She and her team are looking for opportunities every day to make that a reality at DSW!

Check out the incredible speaker line-up to see who will be joining Kari.

Download The Latest Agenda

Where Physical and Digital Collide: Achieving Omni-Channel Integration

Wednesday, September 6th, 2017

11:10 CASE STUDY: BOPUIS Roll Out at DSW—Successes And Stumbling Blocks

As convenience becomes critical to the customer experience, so does the link between their digital experience and the speed & efficiency of in-store execution. In this case study, we will share our story of bringing this to life through our implementation of BOPIS & BOSTS in a 6 week period from Pilot to full chain rollout. What were the successes? And more importantly, what were the stumbling blocks?
Key takeaways:
• How to align teams across multiple functions to achieve a common goal
o Communication Planning
o Change Management
• The importance of transition and role clarity from the Innovation/Project team to the Store Operations team, and ultimately to our stores
• The importance of immediate analytics along with internal and external customer feedback to adjust direction and achieve success

16:55 Champagne Roundtable Discussions

At Future Stores you’re in control! Get involved in our unique, open-mic, peer-to-peer tables for the best conversations you’ll have all year. Talk about your key challenges and hear how other organizations are overcoming them. After 30 minutes, you’ll rotate tables and tackle a new topic with a new expert host.

1. Everything you always wanted to know about omni-channel personalization
Moderator: Alex Ciorapciu, Head of Omni Channel Strategy EMEA, Richrelevance

2. Real time visibility of shopper metrics
Moderator: Shelley E. Kohan, VP, Retail Consulting, RetailNext

3. Topic Pending
Moderator: David Munczinski, CEO, Founder, Brickwork

4. How to measure the influence of digital advertising on in-store transactions
Moderator: Noel McMichael, VP, Strategic Accounts LiveRamp

5.Browsing for 10, gone in 20: Arm sales associates with the sixth sense to drive in-store conversions
Moderator: Sudhakar Shivashankar, Product Director, Mindtree

6. Designing for In-Store Personalization
Moderator: Michael Garel, Founder, Chief Executive Officer, eyeQ

7. Trends and challenges with the Digital Guest Experience
Moderator: Wade Allen, VP, Customer Engagement and Digital Innovation, Chili’s (Brinker International)

8. Challenges and best practices with a BOPUIS roll out
Moderator: Kari Harkins, Senior Director, Store Operations, DSW

9. Creating fans in retail
Moderator: Kelly Soligon, General Manager, Marketing, Microsoft Retail Stores, Microsoft

10. Lean start-up mindset: remaining agile in an enterprise environment
Moderator: Keri Voke, Senior Manager, Multi-Channel Strategy, Walmart

11. Getting cross-channel collaboration around prototyping and piloting new technology

12. Examples of online successes that can be applied to the store setting

13. Creating interactive and personalized experiences with beacon technology