Craig Witsoe

CEO
Elo

Craig Witsoe has been the Chief Executive Officer of Elo since 2012. Prior to Elo, Mr. Witsoe led efforts in various aspects of retail technology for over 20 years, with global experience in digital displays and retail commercial lighting. Building on Elo’s 40 years of touchscreen innovation and over 20 million global installations, Craig has led Elo’s latest generation of innovation focused on bridging the physical store and on-line shopping experience. Elo is making in-store e-commerce a reality with its industry leading commercial touchscreens, cloud-based Eloview content delivery software, and EMV payment integration. Elo has also modernized the world of interactive POS technology with its aesthetically pleasing, yet durable, new systems. Working with some of the largest retailers around the world, Craig is in a unique position to see the best in-store digital interactive experiences, approaches to in-store on-line shopping and, more importantly, what retail will look like in the coming years. Learn more about Craig and connect with him on LinkedIn at www.linkedin.com/in/craigwitsoe

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda

Where Physical and Digital Collide: Achieving Omni-Channel Integration

Wednesday, September 6th, 2017

08:30 Chairperson’s Opening Address

Balancing High Tech With High Touch

Monday, November 6th, 2017

09:50 KEYNOTE: Physical & Digital Unite: In-Store e-Commerce Brings The Best Of Both Worlds To Omni-channel Shopping

Ecommerce is growing fast, but 80% of purchases still happen in physical stores. Consumers love the selection, product research, and convenience of the web, but also still love to shop in physical stores. Leading retailers are leveraging their existing responsive websites, mobile apps and other digital assets by bringing them in-store on large touchscreens for the ultimate ‘endless aisle' experience that conveniently uses their existing responsive or mdot site. In addition to phone, tablet, and desktop, responsive website designers are now considering the fourth omnichannel device – the in-store touchscreen. These large format touchscreens, often with EMV payment devices attached, allow customers to browse and buy from full on-line selections while in the physical store. Merchandise ships to home and store sales associates get sales credit. New commercial hardware, cloud technology, and responsive websites are making this merger of in-store and online amazingly simple, PCI secure, inexpensive, and scaleable.

Learning objectives:

Learn retailers best practices of making in-store ecommerce successful.
Learn the new technology that makes initiating a proof of concept possible in days
Learn how retailers have integrated secure in store payment, store POS, and website for a complete, seamless solution.