Brendan McQuillan

VP of Stadium Commerce
Fanatics

Brendan McQuillan, Vice President In Venue Commerce

Brendan has been leading the In Venue Business for Fanatics since 2013. This business incorporate all retail business outside of Fanatics ecommerce business platform. This division delivers top of line integrated retail operations to partners such the NBA Flagship store in NY on 5th ave, NASCAR trackside business, Kentucky Derby, Pittsburgh Pirates, Sacramento Kings, NJ Devils, University of Texas, LSU, University of Washington, SEC/PAC 12 Championships and other major universities and professional teams.

Brendan has a varied background in the sports licensed retail business working with the Philadelphia Eagles, National Hockey League, Majestic Athletic, and QVC.

Check out the incredible speaker line-up to see who will be joining Brendan.

Download The Latest Agenda

Where Physical and Digital Collide: Achieving Omni-Channel Integration

Wednesday, September 6th, 2017

08:45 KEYNOTE: The NBA Store On 5th Avenue – A Fanatics Experience

Chris Brennan, SVP, Global Retail at the NBA and Brendan McQuillan, VP of Stadium Commerce at Fanatics will share their experience launching the new NYC Flagship store and how they are seamlessly connecting the online and retail experience.

Attendees will learn how they have:

Integrated the latest technology and interactive displays into the NBA’s new Flagship store on 5th Avenue in New York City
Created an interactive and immersive basketball environment for NBA fans of all ages around the globe
Ensured that the NBA and Fanatics create a seamless omni-channel experience for all fans who visit the new Flagship